In the B2C environment, most customers tend to do a bit of online research before actually placing an order, and the same is equally true, if not more so, with B2B customers. What this means is that even if your company uses marketing automation tools that allow you to identify potential customers and provide you with insight into the types of goods or services that they are interested in, if you don’t time your follow-up just right, you could risk either scaring them off or letting the lead go cold.
Much in the same way that Mrs. X might want to check with her husband before ordering the latest laborsaving device online, those who work in procurement often have to seek approval before placing an order, even if the value of the order isn’t huge. Calling a B2B prospect within a few hours of the prospect’s visit to your website, therefore, is unlikely to generate a sale.
In terms of the best time of day to follow up, experts believe that after 3:30 p.m. is most productive, because even though customers might not actually place an order at this time, they are generally more open to arranging a telephone appointment for the following day. Perhaps surprisingly, Mondays are the worst day of the week to follow up and Fridays are far and away the best.
Timing, as they say, is everything, and that is never truer than in the world of online B2B marketing!
Your low startup home business may not have as much resources as your bigger competitors, but that doesn’t mean you can’t earn as much profit as they do. Use the creative marketing strategies below to make your business generate gigantic returns.
Take advantage of the holidays.
Holidays give people a valid reason to spend more than usual and it’s a reason that most grasp eagerly with both hands. You need to take advantage of this by offering special products, services, or promos.
Christmas, for instance, is the season of giving and as such, if your home business can offer products that make perfect Christmas gifts, your business is sure to enjoy fantastic sales during the holidays.
Valentine’s Day, on the other hand, is a time for romance so you need to focus on pleasing customers not as individuals but as couples. Your strategies will be even more effective if your low startup home business can offer products with distinctive offers for boyfriends and girlfriends, engaged couples, and married couples. Consider as well those who are still in the dating stage as well as those who are planning to get back together.
Interact with your customers.
You need to strengthen and deepen the relationship between your business and its customers.
Many businesses use blogs to interact with their customers, but you can make your blog more effective by giving it a creative layout. Creativity can also be seen in the purposes it serves. Instead of merely posting entries and encouraging readers to post comments how about including polls in your entries?
Blogs are an avenue for you and your customers to bond. Scour the news for relevant reports that will be of interest to your target market. Post them on your blog then ask them the usual if-you’re-in-their-shoes questions.
Don’t be lazy and make do with raffles and the usual question-and-answer contests. Make things more creative and your readers will be excited to join them not just for the prizes alone but also for the entertainment value.
Storytelling contests are fun and wildly entertaining. If you have an online jewelry shop, for instance, you can ask your readers to create the most romantic or adventurous legend for famous gems like diamonds, rubies, and sapphires.
Design contests are just as popular. Going back to the online jewelry sample, you can ask customers to contribute their own jewelry designs.
Prizes for the competition don’t have to be exceptionally expensive. In most cases, anything would do as long as it’s free and attractive to your customers.
Make a program.
There are two ways for you to create a program for your low startup home business: firstly, you can create a show by regularly uploading videos on YouTube. Secondly, you can have your own “radio” show by regularly uploading podcasts online.
Uploading videos in YouTube is for free. Video marketing is extremely effective for all kinds of businesses because customers can see, read, and listen to your message. You must, however, make sure that your content takes advantage of the extensive AV effects offered by videos. As for podcasts, you simply need to prioritize both content and sound quality.
Talk show format is the most popular reporting style used for marketing videos and podcasts. You don’t need to invite famous personalities as guests. You just need to discuss the most interesting and popular topics and your shows can help make your low startup home business profit!
Think about it – you’re using your mobile phone in a special way. Your traditional Web development techniques and even your sales conversion methods may not translate directly between platforms. Trying to throw a “stripped down” version your company’s online presence on to a phone is usually a recipe for poor customer experiences.
Here are four of the most important practical concerns for every mobile site:
- Screen Size: Your normal, content-rich web pages are going to be difficult to read on a mobile device. A good mobile site will require no side scrolling. Remember, mobile sites are always read top down – this should be what dictates your mobile layout.
- Network Speed: Smartphones are smart – yes and with the ever-evolving technology, it’s only getting better, but network coverage isn’t universal just yet. That means pages that are heavy with content or images aren’t going to load the same for everyone.
- Navigation: Not everyone is using an iPhone or even a touch screen device. Make it easy for your visitors to navigate through your mobile device.
- Content: Customers are looking for something very specific when they conduct mobile searches. Give it to them. Don’t fill your mobile site with tons of sales copy and images. Keep the content relevant to the search.
Implementing just these few tips will provide your visitors with a positive mobile experience and keep them coming back time and time again.
Coupons in physical form have been an important part of advertising since decades. But with time, the entry of new technologies has allowed marketers to adapt the shape of coupons to the digital world we live in today. Enter the mobile coupon.
Mobile coupons have raised the sales of many brands and there is a strong urge among consumers to find and claim mobile coupons. Mobile coupons have found to be a lot more convenient and therefore the use of printed coupons will decrease significantly in today's digital era.
Here are 5 important mobile coupons facts every marketer should now and remember:
- Mobile coupons have a high usage rate.
- Consumers actively search for mobile coupons.
- Consumers find digital coupons more convenient than printed coupons.
- Consumers use mobile coupons regularly.
- Most mobile coupons are discovered via mobile web content in comparison to email and mobile apps.
Fundraising with pizza is a great idea for most any size group. It provides your buyers with something everyone wants, and can be very profitable as a fundraising idea.
There are three different types of pizza fundraisers:
Sales of pizza
by the slice
Sales of pizza fundraising discount cards
Sales of pizza supplies - make your own kits
Each of these fundraisers varies in effort, requirements, and profitability. Let's take a brief look at each one.
Pizza Fundraising By The Slice
This is a quick and easy profit source for just about any type of youth sports team. You purchase your pizzas at a quantity discount and have them delivered piping hot to your event.
Papa Johns and Dominos both offer the delivery service from any location. Of course, you'll need to pay cash when the pizzas are delivered.
Sell the individual slices at close to 100% markup so that your team receives $2 for every $1 in cost.
That markup covers any unsold or damaged slices.
Tips: Don't overbuy, reorder instead. Also, sell them fast before they cool off. Plain cheese is the most popular followed by pepperoni.
Pizza Fundraising Discount Cards
A pizza fundraiser card is a discount card with an offer tied to a single merchant, usually a national chain. It often provides a two- for-one offer on every order and is tends to be priced at $10 for a card good for a one-year period.
Offers vary with most being tied to either a single location or a small group of outlets for a national chain. Pizza Hut cards are good for eat-in dining while most others are aimed at the take-out or delivery market.
Given how popular pizza is with younger children as well as teenagers, pizza cards are excellent school fundraising ideas.
The cards for Pizza Hut and those for some of the other chains place a limit on the number of times you can use the card, often 21 times. That is a lot of free pizza for $10. Usage is tracked via holes punched in marked spots on the card.
Some of the offers also specify that your initial order must be for a large pizza while your free pizza is a medium size. When you think about it, that works well for most adults because they usually want a different set of toppings than what their children enjoy.
Profit Tip: Pizza cards can be obtained from many suppliers. Most offer the same set of national chains and prices can vary widely, so it pays to shop around.
All in all, pizza cards are among the best easy fundraisers based on profitability and ease of sale.
Fundraising Sales of Frozen Pizza, Supplies, or Kits
Little Caesars and several other companies offer a "do it yourself" pizza kit that many schools, youth groups, and sports teams have successfully sold.
The basic concept is the same as a cookie dough fundraiser. Your sellers use an order-taker brochure, collect payment upfront, and deliver the goods after you receive your bulk shipment.
As with all order taker sales efforts, there is slightly more work involved than with immediate sale items. The delivered product must be received, counted, and sorted by customer.
Pricing is generally close to the price the customer would pay at retail. Profit margins are in the 30%-40% range.
Tip: Because the dough is frozen, deliveries need to be timed well. Your customer pickup/delivery needs to take place within 4 to 6 hours after your bulk delivery.
If you are looking for a great fundraising idea for your school, youth group, or sports team, try pizza this year!
It is no secret that the lifeblood of any successful nonprofit organization is its core of volunteers. Because of the necessity of these volunteers, it’s important to avoid the dreaded “burnout” that so many experience.
What Is Volunteer Burnout?
The main difference between your full-time job and your charitable responsibilities is the pay. Just as you become “burned out” from the 9-5 rate race, you can also suffer from volunteer burnout. This is a serious problem for both the volunteer and the organization and one not to be taken lightly.
All nonprofits are the same: there is always a core group of wonderful people who seem to do the lion’s share of the work. While this is great for the nonprofit, it’s not so great for the morale of the ones doing the work.
What defines volunteer burnout? The same thing that defines work burnout: volunteers become tired, disengaged, frustrated and at wits end. They’ve lost enthusiasm for the cause, they don’t find the work as fulfilling as it once was and will look for any excuse not to participate.
As the volunteer coordinator of your organization, it’s your job to identify this problem immediately and head it off at the pass. But how, you ask? There are several warning signs that your volunteers are becoming dissatisfied: constant crankiness, overreaction to the smallest issues, not completing assignments or just not showing up at all. Identifying the problem early and, more importantly, addressing it, can mean the difference between maintaining the productivity of your volunteers or losing them all together.
What Causes Volunteer Burnout and How Do I Prevent It?
As an organization that depends on volunteers, it’s important for you to understand what causes volunteer burnout before you can work to prevent it. Good volunteers are difficult to come by and you don’t want to lose those you have to something that could have been avoided in the first place. There are several reasons volunteers burnout:
- The organization’s goals are unclear and there seems to be no defined direction.
- There is too much work to be done and not enough to do it. People are afraid to say no out of fear that the work won’t otherwise get done.
- Few rewards or recognition for a job well-done.
- All work and no play makes Jack a dull boy. Not enough downtime is a direct route to burnout.
Provide job descriptions with time commitments for each of your volunteers. This will allow them to choose the jobs that will fit in with their other time commitments.
Thank your volunteers regularly by pointing out their contributions. It’s also good practice to set up milestones and send out thank you cards, flowers or having a lunch for your volunteers who reach a certain number of hours served, for example.
Encourage your volunteers to take time off. It may mean taking on a bit more of the work load yourself for a little while, but it beats losing your volunteers permanently.
Be respectful of your volunteers’ commitments to their family, jobs and other priorities.
Have an open-door policy so that your volunteers feel comfortable in talking with you about concerns they have. Open and regular communication is key.
Volunteers are the key to your long-term success. Taking care of their needs and recognizing their contributions will keep them happy and more likely to stick around. Without them, the impact your organization COULD make will be much smaller.
Online fundraising is shaping the way nonprofits raise money. Even the large nonprofits are using online fundraising.
If your organization is new to online fundraising, here are just a few basic tips for helping you get started:
- Get legal: Just as with your offline fundraising efforts, your online fundraising has to be done legally and ethically.
- Work it into your marketing plan. Simply putting a “donate now” button on your site and waiting for your donations to come in isn’t enough. Be sure to include your online fundraising in all of your typical marketing efforts: newsletters, website, mobile marketing, etc.
- Does your site invite? You don’t need a flashy website to pull in donors. You need only to make sure you are getting your message across and with that message you are inviting your donors to come in.
- Observe proper “webiquette” Don’t spam and don’t let your website look “spammy.” Nothing turns a donor or potential donor off quicker than this.
- Be diverse. Even though you’re fundraising online, be sure to offer donors and potential donors a variety of ways to donate.
Implement just these few things and watch your online fundraising take off!