Whether you’re creating a single application or an entire mobile Web strategy, the first step is understanding what makes mobile different from regular Web, and finding the unique opportunities of the mobile space – both practical and technical.
Think about it – you’re using your mobile phone in a special way. Your traditional Web development techniques and even your sales conversion methods may not translate directly between platforms. Trying to throw a “stripped down” version your company’s online presence on to a phone is usually a recipe for poor customer experiences.
Here are four of the most important practical concerns for every mobile site:
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