As a digital marketing consultancy, one of the most integral aspects of liaising with a new client is the digital strategy.
Prior to compiling this strategy, a digital marketing audit is needed.
Some of the components of the digital audit include:
– Does your brand have a presence on relevant social media channels? Do you have a website? Are you blogging?
– Are you measuring how you rank on industry keywords and phrases across major search engines? Do you know your Google Page Rank? Are you analyzing your brand’s engagement on Facebook and Twitter? Are you running PPC campaigns?
– Do you have a content strategy in place? How varied is your content? Are you using text, pictures, videos, etc?
- Can you learn and improve by studying your competitors?
– Is your digital set up (the website, social media channels, the content) focused on the user experience?
– Do you have goals for influence, engagement and action? What metrics are being utilized to measure performance? What is the frequency of reporting, analysis and modification?
Sometimes it can be difficult to know if your online activity is having the effect you desire for your business.
This is why a Digital Marketing Audit is essential for all successful future online marketing campaigns. Weaving together the elements of our audit gives you the platform from which to build a relevant, engaging, profitable and sustainable digital marketing strategy
The marketing blueprint defines the strategy to move forward, and addresses and identifies the elements that have the most impact on marketing, branding and communication planning. It brings clarity, organization, accuracy, and insight to the development process and provides a blueprint so organizations can make the best decisions possible when beginning a new marketing or branding initiative.
Digital Designs and Strategies
Your company’s total brand image starts with a great logo and expands to every aspect of your business. Your brand should provide an instant connection to the outstanding products and services that you offer, and you need an excellent graphic design to forge that kind of connection.
We can connect you with the best.
Poorly designed graphics can be very expensive. If you go for a cheap design, the result you might get is a lackluster product that will end up having you to re-do the designs costing you even more money.
Here are a few digital designs we can assist with:
Mobile Friendly Websites
Print Material - Business Cards, Flyers, Letterheads
Social Media Banners and Posts Images
Promotional Landing Pages
Once we decide on your plan for digital designs and you are satisfied with the designer behind the scenes, we work with you on strategies to now bring people to your online presence. The goal of any marketing plan is to build as much awareness as possible and in turn, capturing your customers information to keep them engaged with your business.
We base our strategies around some key marketing mediums such as:
Social Media Marketing
Analytics and Reporting
Given the importance of data analytics to businesses’ success, it is a concern that such a vital function is almost routinely ignored. However, when you consider the costs involved and the shortage of specialized skills required, it isn't really a surprise.
Our team will hold you accountable to make sure you are keeping track of your online marketing efforts. Having the digital marketing data can help your business make wise decisions on any future marketing campaigns that you want to initiate.
We can help you gather analytics for marketing mediums such as: